Costs Hidden in Your Monetization Strategy
42.7%
Of internet users block ads, limiting web ad revenue
Source: Statista
20-30%
Monthly web subscription cancellations
Source: Stripe
2-3%
Only 2-3% of visitors convert, limiting sales.
Source: Shopify
What is First-Party Data Monetization?
Turn your customer data into a new revenue stream. UrbanData helps you monetize non-behavioral data you already collect, with privacy and compliance built in from the start.
From Data to Revenue, in Four Steps
No SDK Integration
No third-party SDKs or complicated integrations. Get started without changing your existing setup.
No Additional Ads
Generate additional revenue without introducing more ads, paywalls, or visual elements that can interfere with the in-app experience.
Zero Code Changes
Our solution is compatible with your platform, and after a quick initial setup, the process is mostly automated.
Built Around User Consent and Privacy
Our monetization solution puts user consent and privacy at the core, following applicable GDPR and CCPA requirements.
40B+
Monthly Records Collected
15
Android
6
iOS
Average Records per Device / Day
6
Unique Suppliers
30+
Distinct Source Apps
10k to 20M+
Monthly Records Collected
OpenRTB
Universal Field Schema
Every Monetization Model Comes With a Tradeoff
Choosing the right monetization strategy is often a game of balancing revenue growth, user experience, and retention.
In-App Advertising
In-App Purchases
Subscriptions
Paid Apps
Hybrid Monetization
The Benefit
Quick to implement, and easy to scale
Strong upside from your most engaged users
Creates recurring, predictable revenue.
Revenue captured before a single session begins
Multiple revenue streams reduce reliance on any one model
The Catch
Ads disrupt UX and reduce user engagement
Only a fraction of users convert, and offers need constant tuning to keep converting
The paywall itself is a barrier, and churn hits revenue directly
Higher barrier to download and slow user adoption
Doesn't remove the tradeoffs above, it just means managing all of them at once
"We'd been sitting on years of user data with no plan for it. UrbanData had it generating revenue inside a month, and we never had to touch a single thing on the product side."
+$240K in annual revenue
Long Term Relationship
Refer a Publisher and Earn Recurring Revenue
Know a publisher who could benefit from our solution? Introduce them to UrbanData, we handle the rest and you earn for as long as they stay on.
01.
Connect Us
Introduce us to a publisher in your network who might benefit from Data Monetization.
02.
We Evaluate
We will handle the rest. We check the publisher's traffic and data against what actually qualifies.
03.
We Present the Offers
One offer goes to the publisher. A separate commission offer comes back to you.
04.
We Handle Onboarding
Once the publisher accepts, our team manages onboarding and technical implementation.
05.
Earn Recurring Revenue
The publisher earns passive revenue. You earn a monthly commission for as long as they stay with us.
Earn up to 30% commission.
Based on monthly contract value and publisher quality. Paid separately, with no impact on publisher revenue.
Answers Before You Ask
What is data monetization?
Data monetization is the process of generating additional revenue from the first-party data your platform already collects, without replacing your existing monetization methods.
Do you work with sensitive data?
No. We work with non-behavioral information such as device and regional data. We do not collect personal data. You remain in control of what information is shared and how often, while users have full transparency into how their data is used.
Can data monetization work alongside ads, paywalls, or subscriptions?
Yes. Data monetization is designed as an additional revenue layer that works alongside your existing monetization methods. We won’t ask you to replace your existing solutions, just add another way to generate revenue.
Do we need an SDK or code changes?
No additional SDK is required, and no ongoing code changes are needed. Our solution operates through a server-to-server integration. After the initial setup, the process is mostly automated.
Is data monetization GDPR and CCPA compliant?
Yes. Our approach is built around user consent, privacy, and applicable GDPR and CCPA requirements. We don’t have direct access to your data, and your team decides what information is shared with us and how it is collected, packaged, and shared.
How much revenue can we generate?
We provide an initial revenue estimate based on relevant metrics. The opportunity depends on factors such as region, daily active users, and other platform data. Estimate your potential earnings in just 2 minutes using our revenue estimation form.